Charity and Faith Based Branding
RSM believes that the same principles and ideas
for corporate branding apply to charities and faith
based organization brands. From our experience
the most profitable organizations are those that successfully
emulate
corporate branding strategies. Successful branding can have a
great effect on the awareness and fundraising of your charity and
its mission. Developing and
establishing a strong
brand will increase the likelihood that potential supporters will
donate to your charity over a lesser known and less well-marketed
charity.
At RSM we take an overall look of the
marketplace, benchmarking you against other charities occupying the
same ‘space’ in the
not-for-profit sector and formulating a brand strategy that sets you
apart. Our aim is to make your
brand become the ‘owner’ of the charitable cause you support. This
means a clearly defined brand, a well-articulated mission
statement, vision and values.
RSM build brands that consistently reinforce
these and our team fully understand the dynamics of not-for-profi t
organizations and markets. We strive to build empathy with your
target audience. Our approach is to unify all communications,
creating cohesion between all programs of your charity to build
credibility and professionalism in leveraging your core strengths
and competencies. For More Information click here Church Brand
Marketing. |